Yeezy (brand)

Yeezy is a media and fashion brand founded by American rapper, designer, and entrepreneur Kanye West on August 6, 2013. Incorporating fashion and music entities, it first began producing clothing in 2015 during and for the Yeezy Season 2 runway show. The partnership between Adidas and Yeezy was ended prematurely in October 2022 after Adidas terminated the contract. Yeezy is the subsidiary of Yeezy LLC, West’s main company that was incorporated on May 16, 2016.