Alix Earle

Alix Ashley Earle is an American social media personality on the video-sharing platform TikTok. With over six million followers on social media, she has been called TikTok's "It Girl" and "hot best friend" from the popularity of her "Get Ready With Me" confessional videos, in which she openly shares details of her personal life. Her ability to drive sales for the brands she promotes on her accounts has been dubbed the "Alix Earle effect".