iPhone XS

The iPhone XS and iPhone XS Max are smartphones designed, developed and marketed by Apple Inc. They are the twelfth-generation flagships of the iPhone, succeeding the iPhone X. Apple CEO Tim Cook announced the devices alongside a lower-end model, the iPhone XR, on September 12, 2018, at the Steve Jobs Theater at Apple Park. Pre-orders began on September 14, 2018, and the devices went on sale on September 21.