Jay Sean’s “Down” Success With Lil Wayne, Creating “Piche Piche” & More | Billboard News

Jay Sean released “Down” 15 years ago, and the singer reflects on what it took for him to reach that level of success in the American market as a South Asian singer.

He shares how he created “Piche Piche,” his aim for South Asian representation with his new label, 3AM, the spread and appreciation of Punjabi music, his new album in the works and more!