Disney+ and Hulu to Merge Into One App

Disney+ and Hulu , to Merge Into One App.

Disney CEO Bob Iger made the announcement in a recent earnings call, Engadget reports.

While we will continue to offer Disney+, Hulu and ESPN+ as standalone options, , Bob Iger, Disney CEO, via earnings call.

... this is a logical progression of our [direct-to-consumer] offerings that will provide greater opportunities for advertisers while giving bundle subscribers access to more robust and streamlined content, , Bob Iger, Disney CEO, via earnings call.

... resulting in greater audience engagement and ultimately leading to a more unified streaming experience, Bob Iger, Disney CEO, via earnings call.

The "one-app experience" is expected to launch by late 2023.

Iger also revealed that Disney+ will be raising its prices again.

Currently, the tier without ads costs $10.99 a month, and the ad-supported plan is $7.99 a month.

The changes come as Disney reported a $659 million loss for its streaming service in the first quarter.

It also lost 4 million subscribers in Q1 2023 after losing 2.4 million subscribers in Q4 2022