Instagram and Facebook Feeds To Show More Accounts Users Don’t Follow

Instagram and Facebook Feeds , To Show More Accounts Users Don’t Follow.

'Insider' reports that on July 27, Meta CEO Mark Zuckerberg hopped on a call with investors.

He said users will see double the amount of Instagram and Facebook feed content from others they don't follow.

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Social content from people you know is going to remain an important part of the experience and some of our most differentiated content, but increasingly we'll also be able to supplement that with other interesting content from across our networks, Mark Zuckerberg, Meta CEO, via call with investors.

Zuckerberg said that currently, 15% of Facebook feed content and "a little more that that" on Instagram was provided by Meta's recommendation algorithm.

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The change comes as Instagram attempts to keep up with TikTok, particularly when it comes to Reels.

'Insider' reports that TikTok's "For You Page," which suggests content it thinks users will enjoy, .

'Insider' reports that TikTok's "For You Page," which suggests content it thinks users will enjoy, .

Was primarily responsible for the platform's increase in popularity.

A similar approach appears to be part of Zuckerberg's game plan.

A similar approach appears to be part of Zuckerberg's game plan.

Reels engagement is also growing quickly.

This quarter we saw a more than 30% increase in the time that people spent engaging with Reels across Facebook and Instagram, Mark Zuckerberg, Meta CEO, via call with investors.

Many creators have expressed frustration at Instagram's push for Reels, citing a desire to stick to the platform's original photograph layout.

Kylie Jenner and Kim Kardashian have even spoken out about it, posting Stories calling on the company to "Make Instagram Instagram Again."