The meteoric rise of TikTok

Video Credit: In The Know Wibbitz
Published on October 11, 2021 - Duration: 01:09s

The meteoric rise of TikTok

STEP ASIDE, INSTAGRAM — HERE’S HOW TIKTOK RAPIDLY BECAME ONE OF THE MOST POPULARSOCIAL MEDIA APPS IN THE WORLD.STEP ASIDE, INSTAGRAM — HERE’S HOW TIKTOK RAPIDLY BECAME ONE OF THE MOST POPULARSOCIAL MEDIA APPS IN THE WORLD.TIKTOK FIRST LAUNCHED IN CHINA BEFORE MAKING A SPLASH ON THE INTERNATIONAL MARKET, AND ONE KEY BUSINESS MOVE MADE ALL THE DIFFERENCE.TIKTOK FIRST LAUNCHED IN CHINA BEFORE MAKING A SPLASH ON THE INTERNATIONAL MARKET, AND ONE KEY BUSINESS MOVE MADE ALL THE DIFFERENCE.IN 2018, TIKTOK MERGED WITH MUSICAL.LY, A SOCIAL MEDIA PLATFORM ALREADY POPULAR IN THE U.S. .THIS ALLOWED THE BRAND TO TAP INTO A HUGE DEMOGRAPHIC OF ACTIVE USERS, MANY OF WHOM WERE KIDS AND TEENS.THIS ALLOWED THE BRAND TO TAP INTO A HUGE DEMOGRAPHIC OF ACTIVE USERS, MANY OF WHOM WERE KIDS AND TEENS.ANYONE CAN CREATE AND SHARE CONTENT ON THE APP, FROM DANCE ROUTINES TO LOVE ADVICE TO HILARIOUS LIP-SYNCS.ANYONE CAN CREATE AND SHARE CONTENT ON THE APP, FROM DANCE ROUTINES TO LOVE ADVICE TO HILARIOUS LIP-SYNCS.EACH USER’S FEED IS CALLED A “FOR YOU PAGE,” AND ITS ALGORITHM DELIVERS CONTENT THAT SPECIFICALLY ALIGNS WITH THE USER’S OWN INTERESTS.EACH USER’S FEED IS CALLED A “FOR YOU PAGE,” AND ITS ALGORITHM DELIVERS CONTENT THAT SPECIFICALLY ALIGNS WITH THE USER’S OWN INTERESTS.IN SEPTEMBER 2021, TIKTOK CROSSED THE HUGE MILESTONE OF MARKING 1 BILLION USERS.FOR CONTEXT, THAT’S ABOUT THE SAME AS THE NUMBER OF PEOPLE WHO USE INSTAGRAM, AND TIKTOK’S REACH IS ONLY GROWING BY THE DAY.FOR CONTEXT, THAT’S ABOUT THE SAME AS THE NUMBER OF PEOPLE WHO USE INSTAGRAM, AND TIKTOK’S REACH IS ONLY GROWING BY THE DAY


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