Halsey Announces New Beauty and Cosmetics Brand, about-face

Halsey Announces New Beauty and Cosmetics Brand, about-face.

On January 4, Halsey announced that she was launching her own direct-to-consumer beauty brand, about-face.

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The brand is currently available for preorder and will launch three different lines on January 25: face, lip and eye.

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The products are entirely vegan-made and range in price from $17 to $32.

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On Twitter, the 26-year-old singer-songwriter wrote that about-face was inspired by her own self-taught makeup journey.

Many of you know ive done my own makeup for a long time ... I’ve been doing makeup for myself for most of my career (even as far as SFX!), Halsey, via Twitter.

Halsey said that “every detail” of the brand was made by her and that it culminated into the “cool makeup” she wished she had as a kid.

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It’s special to me bc I’m not just the face of some company.

I’m the Creator, the Head Makeup Artist ... every detail of this from shade names, to product ingredients, to packaging was me, Halsey, via Twitter.

According to the brand’s website, about-face is meant to “celebrate every version of us.” .

We hand over the reins, giving everyone the power to represent themselves and celebrate one another -- because who knows what will happen when you lean into every dimension of you?, about-face, via website