Like Icarus, Juul Flew Too Close To The Sun

E-cigarette maker Juul is starting to choke.

According to Gizmodo, Juul is preparing for more layoffs, and may ultimately pull out of some overseas markets.

The company is in the midst of dealing with regulatory crackdowns and multiple investigations into its products and marketing tactics.

Juul flew close to the sun a few years ago when it dominated the market for vape products, but has seen a spectacular fall from its prime.