Universal and AMC Sign Deal for Quicker On-Demand Viewing

Universal and AMC Sign Deal for Quicker On-Demand Viewing The new agreement will allow Universal’s new films to play for 17 days instead of the customary 70 days before becoming available on video-on-demand.

The deal comes after tensions between the companies led to AMC banning Universal's movies from their theater chain.

Next year’s ‘F9,’ the latest in the 'Fast & Furious' franchise, will be one of the first films available to rent from home just three weekends after its April release.

The deal will only apply to AMC’s U.S. theaters and will last for multiple years.

The announcement marks a major shift in the industry and upends the traditional exclusivity model followed for decades.