This clothing brand wants you to stop buying so much clothing

In recognition of Earth Month, leather goods and clothing brand Cuyana is bringing light to fashion’s negative impact on the environment.The brand is encouraging its customers to refresh, rewear, and recycle the pieces they already own to keep clothing waste out of landfills.Cuyana, a go-to brand of Meghan Markle’s, was founded on the premise of "fewer, better things".But according to the brand, the average consumer buys 68 items of clothing a year, but only wears each item an average of seven times before it is discarded.So the brand launched Quest to 50, an initiative that encourages consumers to make carefully considered purchases .and wear garments at least 50 times before discarding.The brand, which is known for its leather goods, also launched a line of leather care products for Earth Month.If you need high-quality basics, check out these investment pieces from Cuyana that you’ll want to rock more than 50 times over