Lee County Commissioner's approve $12.5 million for tourism advertising

Credit: FOX 4 Now Florida
Published on November 6, 2019 - Duration: 02:02s

Lee County Commissioner's approve $12.5 million for tourism advertising

Tuesday the Lee County Commissioner's approved $12.5 million dollar contract for tourism advertising.


Lee County Commissioner's approve $12.5 million for tourism advertising

Changes and some of the actionthat’s going on we’ll pick backup here."TODAY━ THE LEE COUNTYCOMMISSIONER’S APPROVED A MORETHAN 10 MILLION DOLLAR CONTRACFOR THE COUNTY’S TOURISMDEPARTMENT.THIS MONEY IS IMPORTANT BECAUSEIT HELPS FUND ADVERTISING TOHELP BRING VISITORS TO OUR AREA.2018’S RED TIDE BLOOM WAS A HITON MANY LOCAL BUSINESSES WHODEPEND ON TOURISTS EVERY YEAR TOSURVIVE.FOUR IN YOUR CORNER’S ALLYSSADICKERT BREAKS DOWN THE NUMBERSAND WHY ONE HOTEL IS HOPEFULLYBUSINESS WILL BOUNCE BACK THISYEAR.(00:31-00:38)(57 -01:02 )(01:30-01:42)Natsring, thanks for calling the seagypsy innTHE SEA GYPSY INN HAS BEENFAMILY OWNED BUSINESS SINCE 2013AND MANAGER JAMES MAY SARETURN VISITORS ARE IMPORTANT"Everyone benefits when we getpeople down here."BUT AFTER LAST YEAR’S RED TIDEIT’S BEEN A SLOW START THISSEASON FOR THE INN━"For people who have stayed wius for three, four, five yearsin a row, didn’t return thisyear, expecting the quality tobe a similar issue." James May,Manager, The Sea Gypsy InnFILLING BEDS IN HOTELS ON FORTMYERS BEACH AND ACROSS LEECOUNTY CONTRIBUTES TO WHAT’SCALLED A BED TAXIT’S A FIVE PERCENT TOURIST TAXCOLLECTED ON ANY SHORT TERMACCOMMODATION━ APARTMENT ORHOTEL━ RENTED FOR SIX MONTHS ORLESS.THIS MONEY IS HOW THE LEE COUNTYTOURISM AND CONVENTION BUREAU ISFUNDED.Tamara Pigott, ExecutiveDirector, Lee County Visitor andConvention Bureau"We are very careful for the waywe spend any tax dollar, it’simportant to us, we want to havea high return on our investment,and at the end of the day we dothis because it creates localjobs and supports our localeconomy, we are trying to drivedollars into our community."FOR THE 2018 THROUGH 2019 YEARTHE BED TAX RAISED 42 MILLIONDOLLARS.BREAKING THAT DOWN━MORE THAN HALF OF THE BED TAXGOES TO ADVERTISING ANDPROMOTION.MORE THAN 25 PERCENT GOES TOIMPROVE OUR BEACHES ANDSHORELINE.AND 20 PERCENT GOES TOMAINTENANCE FOR JET BLUE PARKAND LEE COUNTY SPORTS COMPLEX.THE CONTRACT APPROVED TUESDAYALLOWS 12 POINT FIVE MILLIONDOLLARS OF THE BED TAX FUNDINGTO BE USED FOR ADVERTISINGTHROUGH T-V, PRINT, AND SOCIALMEDIA.Commissioner Cecil Pendergrass,District 2, Lee County"It’s a very wide versemarketing, that we’ll tried toattract and lure people form theMidwest, west coast, and othercountries too."SO THAT PLACES LIKE THE SEAGYPSY INN STAY FULL━" it’s been a slow start but weare hopefully, with some of thechanges and acti

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