Expert says businesses should begin DNC planning now

Credit: TODAY’S TMJ4
Published on October 16, 2019 - Duration: 02:12s

Expert says businesses should begin DNC planning now

We're less than one year away from Milwaukee hosting the 2020 Democratic National Convention - which will begin July 13.


Expert says businesses should begin DNC planning now

THIS MORNING-- WE AREOFFICIALLY 271 DAYS-- ORROUGHLY NINE MONTHS AWAY FROMNEXT SUMMER'S DEMOCRATICNATIONAL CONVENTION INMILWAUKEE... AND IT'S EXPECTEDTO BRING 50-THOUSAND VISITORSTO THE CITY.AND IT'S AN INCREDIBLEOPPORTUNITY-- NOT ONLY FOR THECITY OF MILWAUKEE... AND THEPEOPLE WHO LIVE HERE... BUTLOCAL BUSINESS OWNERS, TOO.AND IF YOU'RE A BUSINESS OWNERWHO WANTS TO CASH IN ON THEDEMOCRATIC NATIONALCONVENTION-- YOU'LL NEED TOSTART PLANNING NOW.

PETEZERVAKIS JOINS US TO EXPLAINWHY.WHETHER IT'S CONVENTIONATTENDEES... OR OUT-OF-TOWNNEWS OUTLETS... THE D-N-CPROVIDES A GREAT CHANCE FORMILWAUKEE-BASED BUSINESSES TOGROW THEIR BRANDS.10:00 a lot can be achieved -but not if you're scurryingaround at the last minute SOBRIAN BENNETT - OF STIRADVERTISING AND INTEGRATEDMESSAGING - SAYS STARTPLANNING FOR THE D-N-C RIGHTNOW.

MAKE SURE YOUR STOREFRONTIS ATTRACTIVE - TO DRAW INCUSTOMERS, AND PRESENT A NICEIMAGE FOR VISITING MEDIALOOKING FOR IMAGES OFMILWAUKEE.

2:32 it would makereally good sense to upgradethe facade - clean things -fresh coat of paint HE SAYSBUSINESSESSHOULD ALSO BE CRAFTING ASTRATEGY FOR DIGITAL ANDSOCIAL MEDIA.

YOU CAN PLAN ANAD CAMPAIGN - THROUGH WEB ORSOCIAL SITES - TO TARGETLIKELY VISITORS.

3:13 thosepeople are on the internettrying to figure out where togo - so 20 now's the time tostart working on search engineoptimizationAND CONSIDER WAYSTO GET áYOUR BRAND NAME OUTTHERE... DURING A LARGELY-CHAOTIC FEW DAYS.

ONE IDEA:OFFERING FREE SAMPLES ON THESTREET.

5:50 if I was abrewer, for instance, I'd givepeople an opportunity to tastemy product.

I'd be out on thestreets doing visible thingsto attention in positive way.BECAUSE OF THE CROWDS - ANDSECURITY - A STRATEGY LIKETHAT LAST ONE IS LIKELY TOREQUIRE A LICENSE OR PERMIT.LICENSE OR REQUIRE A LICENSEOR PERMIT.

BENNETT SAYS THAT'SJUST ONE MORE REASON TO STARTPLANNINGANCHOR CHATENVIRONMENTAL OFFICIAL

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