Adidas three-stripe trademark ruled invalid by EU court

Video credit: Reuters Studio
Published on June 19, 2019 - Duration: 01:05s

Adidas three-stripe trademark ruled invalid by EU court

The European Union's second highest court ruled on Wednesday that Adidas's three-stripe branding was invalid as a trademark as it lacked a distinctive character.

Pascale Davies reports.

Adidas three-stripe trademark ruled invalid by EU court

It's associated with its world-famous three stripes branding but after a court ruling it seems anyone can have the same marks as Adidas.

The German sports wear company had tried to register the stripes as a trademark.

But the General Court of the European Union ruled on Wednesday that the branding was not distinctive enough, describing the stripes as an 'ordinary figurative mark' and not a pattern.

The sports giant registered the trademark in 2014 for clothing, footwear and headgear.

But the trademark was annulled two years later by the European Intellectual Property Office after it was challenged by Belgian company Shoe Branding Europe, with which Adidas has been in a decade-long dispute.

An EU court ruled Shoe Branding Europe's two stripe trademark as invalid last year as it was too similar to Adidas.

Adidas can still appeal this latest decision.

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