Only 4% splurge on premium liquor brand costing above Rs 1,000 in Uttar Pradesh

In Uttar Pradesh, affordable liquor brands dominate the market, with 96% of sales falling under Rs 1,000. Premium brands, priced above Rs 1,000, are more popular in western UP, particularly in cities like Agra and Lucknow, highlighting a clear preference for lower-priced options across the state.