Warning over exploitation of child 'influencers' - with some left advertising in their underwear

Bad Influence: The Dark Side of Kidfluencing is a 2025 Netflix docuseries that exposes the unsettling reality behind child social media stardom. Centered on Piper Rockelle, her mother Tiffany Smith, and their content group “The Squad,” the series explores how platforms like YouTube and TikTok allow child influencers to rise with little protection or oversight. The Docuseries features interviews with former Squad members, many of whom sued Tiffany in 2022 for alleged abuse, exploitation, and sabotage. While the case was settled in 2024 for $1.85 million without an admission of guilt, the fallout left a dent in Piper's brand, including demonetization and lost sponsorships, despite reportedly earning up to $7.5 million annually. Now 17, Piper has been criticized for collaborating with adult-content-adjacent creators from TikTok’s Bop House, sparking speculation that she's being groomed for the adult industry once she turns 18. Plus, Piper's increasingly provocative online presence, especially on subscription platforms like Brand Army, has only fueled the fire. While Piper and her mom continue to deny disturbing allegations, including claims about mailing her underwear to adult men, the internet remains divided. With her 18th birthday approaching, all eyes are on what Piper does next.